The goal of the app prototype is to gather consumer data and enhance mobile interaction through personalized recommendations and promotions. Given the company's diverse offerings, a key focus was on ensuring a consistent user experience across all devices.
A few of the key features are described below
1. Feed View
A continuous scroll view of Contextual Feed based on Profile that evolves over time
Predictive Recommendations (derived using Machine Learning)
Each feed has highly specific contextual actions that in-turn feeds the dynamic profiler
2. Activity Center
A view that keeps a track of all the online/offline activities, interactions, transactions, etc done by the user and his family
Provides a delightfully detailed overview so that the user can take pro-active/reactive actions if necessary
3. Search & Actions
Generic Search for anything and everything
Watch App
A watch version that acts as an extension for the app
